Following her divorce, Khalifa entered a highly publicized relationship with Puerto Rican reggaeton artist Jhayco. This relationship marked her entry into the mainstream Latin music scene, as she appeared in his music videos and accompanied him to major red-carpet events. The visual media from this era shifted from personal lifestyle content to high-profile celebrity romance, creating a massive wave of internet engagement before they eventually broke up. 3. The Anatomy of "Romantic Storylines" in Digital Media