Gruber famously compares the Thermomix to "the new iPhone" of the culinary world. She mocks how owning one has transitioned from a practical choice to a high-society peer-pressure tool among neighborhood social circles.

Interestingly, Vorwerk (Thermomix) did not try to take down this exclusive video. Why? Because controversy sells. After Monika Gruber’s video went viral, searches for "Thermomix honest review" spiked by 300%. According to German retail analysts, sales actually increased by 15% in the quarter following the video.

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Replacing grandmother's sensory cooking with a digital screen. Automated step-by-step smart kitchen assistants.

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