: Indian food is famous for its spices, but it varies wildly by region—from the buttery curries of the North to the coconut-infused seafood of the South.

English is the language of the elite (roughly 10% of the population). The real growth is in (Hindi + English) and regional languages (Tamil, Telugu, Bengali, Marathi). If your content is only in English, you are ignoring the "Bharat" (rural/semi-urban) audience.