More notably, in 2010, Brazzers used a Times Square billboard to promote a "safe sex" campaign and the message to "Get Wrapped". By placing a public health message in the heart of Manhattan, the brand generated significant positive press and visibility, associating its name with social responsibility.
Perhaps the most interesting evolution of Brazzers' advertising is its inadvertent transition into meme culture. The "Brazzers logo" itself became a meme template. Internet users began photoshopping the orange logo onto innocent images—family photos, historical paintings, cartoon characters—as a joke to sexualize them ironically. brazzers advertise
For much of the 2000s and 2010s, Brazzers relied on a strategy of sheer volume. Their affiliate program was notoriously robust, incentivizing webmasters and third-party sites to plaster the Brazzers banner across the darkest corners of the web. This saturation strategy was a double-edged sword: it achieved total brand awareness, but it also became a meme in itself. More notably, in 2010, Brazzers used a Times
. It is more expensive than "junk" traffic networks, but the ROI is typically higher due to the premium nature of the audience. The "Brazzers logo" itself became a meme template