Korean Model Scandals Vol. 1 - 21 Portable Guide

Models in Korea are expected to be role models. Even minor infractions, such as alleged rudeness or controversial social media posts, can lead to widespread public condemnation.

Perhaps the most harrowing recurring theme across the early and mid-volumes of these chronicles is the infamous "sponsor" ( su-pon-seo ) culture. In the Korean entertainment industry, "sponsors" are often wealthy businessmen, executives, or politicians who offer financial backing, luxury housing, and career placement to rising models in exchange for companionship or sexual favors. Korean Model Scandals Vol. 1 - 21

Several models came forward alleging that Hera, a prominent modeling agency, had engaged in unfair business practices, including withholding pay and forcing models to work excessive hours. Models in Korea are expected to be role models