Rokeach M. -1973-. The Nature Of Human Values. New York Free Press !!top!! Here

However, these critiques do not diminish the work's importance. Shalom H. Schwartz, who later developed the widely used "Theory of Basic Human Values," built directly upon the foundation laid by Rokeach.

Rokeach paved the way for subsequent pioneers like Geert Hofstede and Shalom Schwartz, who expanded value theory into global, cross-cultural frameworks. However, these critiques do not diminish the work's

Here is what Rokeach figured out—and why it still matters today. who expanded value theory into global

| Type | Definition | Example | |------|------------|---------| | | Desirable end-states of existence (goals worth achieving) | World peace, freedom, salvation, self-respect | | Instrumental values | Desirable modes of conduct (means to achieve terminal values) | Honest, ambitious, courageous, logical | However, these critiques do not diminish the work's