The was simple but effective:

The newest disrupter in the digital media landscape is AV1, an open-source, royalty-free video codec developed by the Alliance for Open Media (which includes tech giants like Google, Netflix, and Apple).

: Studies suggest piracy has a dual effect. "Cannibalization" occurs when a free download replaces a theater visit, while a "promotional effect" occurs when piracy builds word-of-mouth awareness.