Before becoming a pioneer in self-help, Maxwell Maltz was a renowned plastic surgeon. Born in 1889, Maltz earned his doctorate in medicine from Columbia University. His medical career, focused on reconstructive and cosmetic surgery, brought him into a unique observatory of human psychology. He saw that altering a patient's external appearance did not always guarantee a change in their internal happiness or self-perception. Some patients whose physical "flaws" were corrected continued to feel unworthy or unhappy, while others experienced profound, positive transformations. This paradox led him to a vital discovery: the true key to change was not the face in the mirror, but the in the mind. After 29 years of research, he published the first edition of his groundbreaking work, Psycho-Cybernetics , in 1960.
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Si tu autoimagen es negativa, el mecanismo te llevará al fracaso. Before becoming a pioneer in self-help, Maxwell Maltz
Before Maltz, cybernetics was exclusively a branch of engineering. Maltz applied it to human behavior. His revolutionary idea was that He saw that altering a patient's external appearance