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The NHMS 2024 on Nutrition painted an "abysmal" picture of the country’s eating habits. Malaysians are consuming dangerously high levels of sugar, salt, and fatty foods, which directly contributes to chronic diseases. The Malaysian diet has been described as “high in empty calories and lacking in variety of nutritious foods”. Even more worrying is the phenomenon of the "double burden" of malnutrition: while obesity rises, segments of the population still suffer from undernutrition, leading to a unique combination of diet-related NCDs.

are undergoing a major cultural transformation as the nation balances its rich culinary traditions and rapid urbanisation with a modern focus on preventive wellness. Historically, Malaysia's lifestyle has been celebrated for its diverse food culture, but it has also faced challenges from rising rates of non-communicable diseases (NCDs) like diabetes, hypertension, and heart disease. The health landscape is shifting significantly. Driven by tech-savvy younger generations, expanded public health policies, and a cultural pivot toward active living, the country is redefining wellness from a solitary chore into a social, communal, and joyful practice. The Modern Paradox: Culinary Culture vs. Public Health The NHMS 2024 on Nutrition painted an "abysmal"