"Quest for Craft" Overview: Fresh Film directors Trevor Undi and Rob Meyer picked up a Webby award for their "Quest for Craft" series—a collaboration between Balvenie Whiskey and DJ/creative polymath Questlove. Why it’s Popular: This series resonates because it deconstructs the creative process in a visually stunning way, appealing to both whiskey enthusiasts and art lovers.
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"Quest for Craft" Overview: Fresh Film directors Trevor Undi and Rob Meyer picked up a Webby award for their "Quest for Craft" series—a collaboration between Balvenie Whiskey and DJ/creative polymath Questlove. Why it’s Popular: This series resonates because it deconstructs the creative process in a visually stunning way, appealing to both whiskey enthusiasts and art lovers.
