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To understand the media they consumed, we must first understand who the 2023 freshman class was. Popular media in 2023, including films and streaming
: Major celebrity reveals, such as Prince Harry’s Spare , Britney Spears' The Woman in Me , and Jada Pinkett Smith's Worthy , dominated the cultural conversation and served as the basis for endless reaction content. The Psychological and Cultural Appeal Platforms like Jodel
For university freshmen, influencers are no longer just amplifiers; they are the stars of their own entertainment ecosystems. Research shows Gen Z prefers authentic, student-led content over polished institutional marketing.