Indonesia's diverse culinary map makes food videos incredibly popular. Viral food content generally falls into two categories:
Don’t sleep on Indonesian music videos. The "Indie Pop" wave, led by , Hindia , and Lomba Sihir , has turned music videos into cinematic short films. Hindia’s visual album Menari Dengan Bayangan was less a music video and more a psychological thriller about mental health, racking up tens of millions of views. and Lomba Sihir