Marketing 5.0 Philip Kotler Pdf -

explores how marketers can leverage advanced technologies—like AI, robotics, and the Internet of Things—to address human needs and create social value. You can access a high-level 1-Page Summary or view detailed previews on Google Books .

The engine of Marketing 5.0 is a suite of emerging technologies known as "Next Tech," which are designed to imitate and augment human capabilities: marketing 5.0 philip kotler pdf