: Her early marketing focused heavily on her "pure girl" image, contrasting her viral internet persona with her new professional path. The Pivot to China (2013)
Critics of the musical argued that her singing voice was too processed. Defenders, however, noted that in the Japanese idol industry, "authenticity" in vocals is less important than "personality" in delivery. And Rola delivered personality in spades.
The in high fashion was shocking because she did not fit the typical tall, waif-like model mold. She was curvy (by Japanese standards), tan, and overtly sexual. Yet, she sold out handbags within hours. She pioneered the jirai-kei (landmine) aesthetic before it had a name—dangerous, addictive, and glamorous.
Prestige demonstrated that consumers were willing to pay premium prices for highly produced digital downloads and limited-edition physical media if the talent was framed as a historic, "once-in-a-decade" find.