The Indian fashion narrative is shifting away from fast fashion and returning to its roots.
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For decades, therapy was taboo. Now, creators are filming sessions with psychologists discussing "Why your mother guilt-trips you." Content about intergenerational trauma in Indian families is highly searched. Caste and Class: Lifestyle is stratified. A Dalit (oppressed caste) family's Diwali celebration looks different from an upper-caste one. Creators who address caste privilege in home-help wages or wedding expenditures are breaking ground. Sex and Relationships: With the rise of dating apps (Bumble, Hinge) in Tier-2 cities, content about "Sneaking a partner past joint family security" and "Live-in relationships explained to parents" is the new relatable comedy gold. The Indian fashion narrative is shifting away from