Not everyone is welcoming the Pretty Shimaya rebrand. Critics on Twitter (X) and Nairaland forums argue:

The specific title often refers to one of several popular content formats:

Hushpass continues to bridge the gap between trending influencers and the fans who love their style. In this collaboration, Shimaya takes us behind the scenes to test the fit, feel, and "flare" of a curated collection. What’s in the Haul?

Showcasing personal style and trying out new beauty techniques.

Shimaya visits local businesses—ranging from high-end spas and boutique fitness studios to trendy cafes—to provide a first-hand look at the customer experience. Honest Reviews: