Despite the rise of digital, the German market still has a profound love affair with physical media. In 2024, print represented the largest share of the overall format market, and it is expected to remain a key growth driver, boasting a market size of over $1.3 billion. For serious collectors and BD (bandes dessinées) enthusiasts, the high-quality hardcover remains king.
What is causing this unprecedented growth? In the last five years, manga and webtoons have become the undeniable pillars of Germany's comic entertainment industry. This segment targets a digitally native Generation Z, identified as the primary driving force behind the country's overall book market growth. This core audience is hungry for content that is serialized, visually dynamic, and easily accessible on smartphones. Despite the rise of digital, the German market