. Popular entertainment is now a cycle: a movie leads to a streaming series, which leads to a theme park attraction, which leads to merchandise. This "franchise-first" mentality ensures that a single successful idea can sustain a studio for decades.
: Algorithmic greenlighting, massive international production hubs, and direct-to-consumer delivery. Amazon MGM Studios
: Producers often require authors to list 2-3 existing films similar to their story to understand its market archetype.