Corporate Strategy Igor Ansoff Pdf Exclusive

| | Existing Markets | New Markets | | --- | --- | --- | | | Market Penetration | Market Development | | New Products | Product Development | Diversification |

Organizations choosing this path create new or significantly modified products to sell to their existing customer base. This relies heavily on research and development (R&D) and deep customer relationships. It leverages brand loyalty to encourage users to purchase complementary goods. 4. Diversification (New Products, New Markets) corporate strategy igor ansoff pdf exclusive

Lowest risk, as the company operates within its comfort zone. 2. Market Development (Existing Products →right arrow New Markets) | | Existing Markets | New Markets |