Broad, mass-market programming is increasingly replaced by highly targeted content designed for specific subcultures.
Kapoor is frequently celebrated for playing feisty and diverse characters. Key roles that defined her career include the flamboyant Pooja ("Poo") in Kabhi Khushi Kabhie Gham (2001) and the free-spirited Geet in Jab We Met (2007).
Kapur’s response to such critiques has typically been silence or gentle deflection, focusing instead on output consistency. Whether this is strategic brand management or a genuine disinterest in polemics remains debated.