As the campaign continues to evolve and expand, it's clear that TUSHY has cemented its place as a leader in the adult entertainment and bathroom solution industries. Whether you're a longtime fan of the brand or just discovering the "Fill Our Tightholes" movement, one thing is certain – this campaign is here to stay, and it's changing the way we think about bathroom habits and hygiene forever.
Perhaps TUSHY’s most famous stunt was the gallery in Toronto. In a free, one-day art exhibit, TUSHY displayed 20 artistic, blown-up portraits of Canadian TUSHY users’ anuses by renowned photographer Ara Coutts. The gallery honored everyday people using their butts to help the environment, with each portrait listing the trees and water saved by the user. The campaign generated over 243.7 million impressions and boosted sales by 285% . TUSHY Fill Our Tight Assholes- Please