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These tools can also put words into a celebrity’s mouth. In 2023, a deepfake video of Anushka and Aishwarya Rai was used to promote a financial scam, prompting police investigations.

For digital media platforms, publishing these photos satisfies an insatiable public appetite for voyeuristic consumption. Audiences use these images to dissect celebrity lifestyles, analyze fashion choices, and feel a sense of parasocial intimacy with the star. Weaponizing Authenticity on Social Media

These deepfakes are often promoted using keywords like "exclusive" and "xxx" to generate clicks and ad revenue, particularly on dubious websites. It is crucial to understand that , and sharing or searching for such content only contributes to the problem and perpetuates harm.