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In the “People & Blogs” category for Q2 2025, led with 20% reach, engaging over 14.22 million households, followed by KANG DEDI MULYADI CHANNEL (11.7%) and Bang imi (10.9%). The top five channels in this category each reached over 7 million households, demonstrating the continued influence of personal content in Indonesia.
RANS Entertainment, led by Raffi Ahmad and Nagita Slavina, continues to dominate the landscape, showcasing daily life, travel, and business ventures, boasting over 26 million subscribers. In the “People & Blogs” category for Q2
Indonesian creators possess a distinct knack for capturing global attention. The content is characterized by high energy, catchy music integration, and strong community engagement. Furthermore, the sheer volume of Indonesian internet users means that when a local trend catches fire, its algorithmic momentum frequently pushes it onto global feeds. Indonesian creators possess a distinct knack for capturing
Remains the dominant force for long-form content, vlogs, and in-depth talk shows. Remains the dominant force for long-form content, vlogs,
