Between 12-14, humor shifts from slapstick (e.g., pie in the face) to situational irony and sarcasm. However, the line between sarcasm and bullying is thin. High-quality uses self-deprecating humor or situational laughs without mocking vulnerable characters.

For content aimed at this group, understanding their milestones is non-negotiable:

There is a high interest in cooperative gaming experiences that require teamwork, as well as narrative-driven, mystery-focused games that mimic the detective themes seen in popular media.

The media habits of today's 12 to 14 year olds differ starkly from those of previous generations. The era of appointment viewing, where families gathered around the television at a specific time to watch a show, has largely been replaced by on-demand, personalized content consumption.