Facing the immediate threats of climate change and plastic pollution, Gen Z is driving a demand for sustainable alternatives. Cruelty-free local skincare, thrift shopping (thrifting), and zero-waste lifestyles are trending heavily in urban centers.
Indonesian youth are huge fans of K-Pop and J-Pop, with many idolizing groups like BTS, Blackpink, and AKB48. The influence of Korean and Japanese pop culture can be seen in the way young Indonesians dress, dance, and style their hair. K-Pop and J-Pop idols have become role models for many young Indonesians, inspiring them to pursue careers in music, dance, and entertainment. Facing the immediate threats of climate change and
Indonesian youth are driving the growth of e-commerce in the country. With over 70% of the population under the age of 35, Indonesia has a highly digitally literate population, with many young people preferring to shop online. The influence of Korean and Japanese pop culture