Vixen Media Group’s program best illustrates its brand. Hand-picked stars are treated to glamorous shoots worth up to $30,000, often with sports cars, helicopters, and designer outfits. As founder Greg Lansky once said, "The gold, the lifestyle, the nice car, the Versace, all that shit, the nice watch, it’s kind of like, that’s how you hook people" . The goal is to push porn beyond its niche and into the realm of high art and lifestyle branding.
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