To understand why a piece of homemade content goes viral, you must keep a pulse on macro social media news, algorithm updates, and platform features. 1. Specialized Industry Newsletters

Reddit users are excellent at discovering and authenticating the origin of viral content.

Take thumbnails or screenshots of the video. Run them through Google Lens or TinEye to ensure the video is original and not re-uploaded from an older event.

Tag the user's Snapchat handle visibly in your caption and on the video overlay. 2. Privacy and Anonymity