In Maharashtra, the concept of an “exclusive relationship” (often termed ekmev or phakt tichyasathi/tichyasathi ) has historically been subsumed under arranged marriage. Unlike Bollywood’s dramatic elopements, mainstream Marathi popular culture has traditionally privileged samajik samjan (social understanding) over personal passion. However, since the 2010s, a shift has occurred: OTT platforms, new-wave cinema, and urban-centric fiction have begun centring committed, pre-marital exclusive relationships as legitimate narrative engines. This paper asks:

The digital boom has enabled Marathi romantic stories to reach a global audience. Web series and streaming platforms are giving writers the freedom to explore unconventional, bold, and diverse romantic storylines that challenge traditional norms. The focus is shifting towards more inclusive and nuanced portrayals of love, ensuring that Marathi romance remains vibrant and relevant. Conclusion

Slow-burn courtships, navigating extended family dynamics, and daily life friction.