Principi Di Marketing Kotler 17 Edizione Pdf Repack «TESTED – 2027»
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: Activities that communicate the merits of the product and persuade customers to buy it. 3. STP Strategy principi di marketing kotler 17 edizione pdf repack
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"Principi di Marketing" (edizione italiana del celebre "Principles of Marketing") di Philip Kotler e Gary Armstrong, con l'adattamento curato da Fabio Ancarani e Michele Costabile per il mercato italiano, è il testo di riferimento per i corsi introduttivi al marketing. Pubblicato da Pearson nel 2019, il volume si distingue per il suo approccio pratico e l'attenzione alle dinamiche contemporanee, pur mantenendo solide basi teoriche.
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