| Feature | Traditional Fonts | Generic Sans-serifs | | | :--- | :--- | :--- | :--- | | Target Size | Small text (Books) | All-purpose | Large titles (Hero images) | | Loop Style | Organic/Complex | Minimalist/Omitted | Balanced & Refined | | Personality | Academic / Formal | Neutral / Safe | Bold / Confident / Modern | | Performance | Moderate | High | High (Optimized for Web) |
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Most design projects in Thailand require bilingual text. Pairing a PSL Thai display font with a Latin counterpart requires a strategic eye. | Feature | Traditional Fonts | Generic Sans-serifs