| Metric | Baseline (Previous Year) | Projected (With Jasmine) | Method of Measurement | |--------|--------------------------|--------------------------|------------------------| | | 78 % (post‑event survey) | 92 % | Online questionnaire + QR‑code feedback stations | | Social Media Mentions | 4,800 #Assparade tweets | 12,300 #Assparade tweets (including #JasmineSherni) | Social listening tools (Brandwatch, Sprout Social) | | Community Participation | 120 volunteers (schools only) | 340 volunteers (including neighbourhood groups) | Volunteer registration logs | | Revenue from Merchandising | $45,000 (standard float‑shirts) | $78,000 (limited‑edition “River‑Rising” tees) | Point‑of‑sale data | | Media Coverage | 12 local news pieces | 28 pieces (regional TV, national arts blogs) | Media clipping service |
Jasmine brings a lot of energy to this scene. assparade jasmine sherni joins the parade better